Tuesday, 31 March 2009

Nothing



Nothing is a new commercial creative agency formed by Michael Jansen and Bas Korsten in Amsterdam. The Nothing office is built almost entirely out of cardboard. A 'no screw no glue' technique.

The Nothing team took the idea behind the company name (taking nothing and turning it into something) as the starting point for the physical design of the office; which included creating walls, signage, beams, tables, shelving and even a set of stairs out of cardboard.
Has a sustainable aspect to it which I love. So so simple, but as I've never seen anything like this, it's so so clever!

The walls will double as a blank canvas with visitors encouraged to leave their mark on the surfaces.
And when they get bored by the accumulated daubings, the studio can presumably replace individual sections of their workspace for, well, nothing much at all.

It's worth having a look at their website, fabulous!


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