"Sustainable development is like teenage sex – everybody claims they are doing it but most people aren’t, and those that are, are doing it very badly."
Chris Spray, Northumbrian Water
Saturday, 28 February 2009
Wednesday, 25 February 2009
marc & anna and some reflecting...
Marc&Anna is a small, independent graphic design consultancy founded by Marc Atkinson and Anna Ekelund based in London.
I discovered their work during the process of putting together my design context presentation, in which I have had to discover work or designers that influence my work, the kind of work I want to produce when I leave this course and go out into the big wide world.
This is the work that I want to produce, this is the kind of work I'm focussing my FMP. Although I've decided to set my subject as "Sustainability within Design", I don't want to pigeon hole myself to just producing environmentally friendly design, by this I mean, only printing on recycled stock, only working for ethical causes, using the colours brown and green all the time, whilst in the mean time, only eating organic food, not using deodorant or driving my car....because that's not me. As a designer, considering the environmental footprint of your work and your actions should be something of importance, especially in this day and age. But that doesn't mean it has to become my ethos.
That's why marc&anna is a good example of the type of work I want to produce and the kind of person I am. There work is fantastic, answering all briefs given with good communication; creating beautiful work with strong, exciting ideas and delivering an end result beyond expectation. But at the same time, they seem to take time out and think about what it is that that they're doing.
^
For example, the work below is marc&anna's moving card. All screen printed onto the flap of a cardboard moving box. Such a simple and straight forward idea, but I bet a lot of people would never have thought of it. Simple steps like this, to avoiding printing on all sorts of new stocks, when they had plenty available from the boxes they used to move. This is them doing their bit for the environment, without really putting much thought into it or putting themselves out there all that much.
^
Then there's this lovely mail shot. Run by English Heritage and The National Trust, the conference Your Place Or Mine? was aimed at engaging new audiences with heritage. We were asked to design the identity and literature. Not necessarily a sustainable design, but it's just a 'nice' piece of work for a good cause.
^
They are greener than traditional bulbs, cutting energy use by 80 per cent, and they also come in all sorts of shapes and sizes.
They created a small case bound book with a specially designed flower on the front (using seven of the bulbs available to buy) and full of facts, paired with lifestyle photography.
Again, a fantastic piece of design, but for a sustainable cause. They're doing their bit, but without making too much of a fuss about what it is that they're doing!
I discovered their work during the process of putting together my design context presentation, in which I have had to discover work or designers that influence my work, the kind of work I want to produce when I leave this course and go out into the big wide world.
This is the work that I want to produce, this is the kind of work I'm focussing my FMP. Although I've decided to set my subject as "Sustainability within Design", I don't want to pigeon hole myself to just producing environmentally friendly design, by this I mean, only printing on recycled stock, only working for ethical causes, using the colours brown and green all the time, whilst in the mean time, only eating organic food, not using deodorant or driving my car....because that's not me. As a designer, considering the environmental footprint of your work and your actions should be something of importance, especially in this day and age. But that doesn't mean it has to become my ethos.
That's why marc&anna is a good example of the type of work I want to produce and the kind of person I am. There work is fantastic, answering all briefs given with good communication; creating beautiful work with strong, exciting ideas and delivering an end result beyond expectation. But at the same time, they seem to take time out and think about what it is that that they're doing.
^
For example, the work below is marc&anna's moving card. All screen printed onto the flap of a cardboard moving box. Such a simple and straight forward idea, but I bet a lot of people would never have thought of it. Simple steps like this, to avoiding printing on all sorts of new stocks, when they had plenty available from the boxes they used to move. This is them doing their bit for the environment, without really putting much thought into it or putting themselves out there all that much.
^
Then there's this lovely mail shot. Run by English Heritage and The National Trust, the conference Your Place Or Mine? was aimed at engaging new audiences with heritage. We were asked to design the identity and literature. Not necessarily a sustainable design, but it's just a 'nice' piece of work for a good cause.
^
They are greener than traditional bulbs, cutting energy use by 80 per cent, and they also come in all sorts of shapes and sizes.
They created a small case bound book with a specially designed flower on the front (using seven of the bulbs available to buy) and full of facts, paired with lifestyle photography.
Again, a fantastic piece of design, but for a sustainable cause. They're doing their bit, but without making too much of a fuss about what it is that they're doing!
Monday, 23 February 2009
Afterlife
This poster is part of ‘Afterlife’; a project that investigates the impact of electronic waste on the global community created Matthew Appleton whilst still a student.
These posters are part of a project that looks at the objects we live with, and aims to communicate issues of complexity and means of production in a clear and simple way. For this poster, a cheap consumer printer was dismantled, each component carefully drawn to scale, and juxtaposed with a pencil, also drawn to scale. The parts are arrayed according to size.
incredible to witness the delicacy, precision engineering and sheer number of man-hours that has gone into producing a modern printer, and equally impressive when we consider how affordable such advanced tools have become.
Saturday, 21 February 2009
Flat Inc.
A great piece of research as part of my Stuff-O-Meter brief as Flat's main focus is to make information accessible, concentrating on the user experience and the integration of technology into daily life.
In 2000 it launched the first in a series of on-line public service announcements, the website being called 'Flrt'. It is one of Flat's 'home-brewed projects', a place to house its public service announcement series.
It has 6 different sections, such as 'What do the trees want?', 'Computer is Bad', 'The Paperless Office' and 'E-waste', each with its own bit of animation and interaction. Each section appears in a pop up window, scrolling down reveals sub-headings, each with interesting information and lots of facts and figures which are always useful!
In 2000 it launched the first in a series of on-line public service announcements, the website being called 'Flrt'. It is one of Flat's 'home-brewed projects', a place to house its public service announcement series.
It has 6 different sections, such as 'What do the trees want?', 'Computer is Bad', 'The Paperless Office' and 'E-waste', each with its own bit of animation and interaction. Each section appears in a pop up window, scrolling down reveals sub-headings, each with interesting information and lots of facts and figures which are always useful!
Friday, 20 February 2009
Got Milk?
Absolutely FANTASTIC website!
Milk isn't the most obvious of subjects for such a complex and imaginative website, but it works wonders!
Perfect inspiration to give me an idea for my birth, life and death website for the hair dryer. Obviously not as complex as this, but the basic elements.
This site features various pages, one about milk and your health, recipes that can be done with milk, and how to recycle milk cartons and jugs, but by taking a fun approach and not just throwing it away but using it to create, for example, a bunch of paper flowers for mothers day. You can't get much more imaginative than that!
All in some way or another can relate to the website I'm looking at constructing, the elements and content that this can be taken.
Got Milk? website link
Milk isn't the most obvious of subjects for such a complex and imaginative website, but it works wonders!
Perfect inspiration to give me an idea for my birth, life and death website for the hair dryer. Obviously not as complex as this, but the basic elements.
This site features various pages, one about milk and your health, recipes that can be done with milk, and how to recycle milk cartons and jugs, but by taking a fun approach and not just throwing it away but using it to create, for example, a bunch of paper flowers for mothers day. You can't get much more imaginative than that!
All in some way or another can relate to the website I'm looking at constructing, the elements and content that this can be taken.
Got Milk? website link
Thursday, 19 February 2009
Frater
Here are a few screen shots to a short ad campaign for Oxfam, created by Frater.
To see the full moving ad, go to Frater's website, which also includes examples of how this was created and more information.
A viral designed to getting us living more ethically, telling the familiar story that human beings have a tendency to accumulate 'stuff' until we are overwhelmed with things we don't need.
Very simple way to tell the tale, the character starts off as a one man band, but quickly becomes weighted down by his growing mountain of instruments. This problem is then solved when he shares his instruments with others.
Such a simple method of delivery, but gets the message across perfectly and effectively. It just shows that by over complicating things it all becomes too much. But a simple and quirky way of communicating gets results every time.
To see the full moving ad, go to Frater's website, which also includes examples of how this was created and more information.
A viral designed to getting us living more ethically, telling the familiar story that human beings have a tendency to accumulate 'stuff' until we are overwhelmed with things we don't need.
Very simple way to tell the tale, the character starts off as a one man band, but quickly becomes weighted down by his growing mountain of instruments. This problem is then solved when he shares his instruments with others.
Such a simple method of delivery, but gets the message across perfectly and effectively. It just shows that by over complicating things it all becomes too much. But a simple and quirky way of communicating gets results every time.
Tuesday, 17 February 2009
Where I'm going...
Since the last crit I've been a bit lost with the Stuff-O-Meter brief, not knowing which way to really take it. But it's got to the point now where this brief should have been resolved two weeks ago, so due to stressing, the creative juices haven't been flowing!
From the crit, the most useful outcome was for me to consider which direction I actually want to take this, whether it be a print or web/blog outcome.
After much consideration, I decided to create a blog, which I started and found it difficult to include all the information I wanted in the layout within the layout restrictions...it was all just a bit of a farse and confused me even more.
So, the plan now is to design a website. Not a full working one, but the layout, the content, the pages etc. Bit out of my comfort zone, but then again it's not really....it's basically just going to be type and layout, an area of design I want to focus on more and get to grips with it more.
I now aim to have this as resolved as possible by the next crit, so need to get into gear....
fingers crossed!
From the crit, the most useful outcome was for me to consider which direction I actually want to take this, whether it be a print or web/blog outcome.
After much consideration, I decided to create a blog, which I started and found it difficult to include all the information I wanted in the layout within the layout restrictions...it was all just a bit of a farse and confused me even more.
So, the plan now is to design a website. Not a full working one, but the layout, the content, the pages etc. Bit out of my comfort zone, but then again it's not really....it's basically just going to be type and layout, an area of design I want to focus on more and get to grips with it more.
I now aim to have this as resolved as possible by the next crit, so need to get into gear....
fingers crossed!
Wednesday, 11 February 2009
Crit Feedback
Right...well....not too sure where my head is at right now! I'm not in a pickle, I'm just upset that the last week I've been working solid and what I've been doing has been so far from what I SHOULD have been doing. I started off with the right intentions, but I've gone off on the wrong track, slightly. I just have to take a few steps backwards. It has been an interesting learning curve!
Basically...
this has been our first real crit, once in which you should your developing work since before christmas, so the first of our FMP. The chance for us to discuss one current brief, so I chose to concentrate on my Stuff-O-Meter brief, as that's the only one that's actually underway!
I took in my initial ideas, shown on a separate post...
where I've done a lot of background research, such as the components of a hair dryer, where they might have come from etc and then I'd moved on to visuals. Not necessarily because I felt it was an appropriate time, but because I felt I needed some visuals to take to the crit, so I think I rushed before I was ready.
This resulting in me looking at produce stuff that I thought looked good, such as different hair styles and trying to make the information I'd gathered as nice and pretty as possible....but in fact was totally irrelevant and I'd cracked most of this brief nearer the beginning. Back then I was focussing more on the family tree and time line of a hair dryer, the components, what it's made from, where each of the components have come from around the globe, how many miles they have travelled, how harmful it is etc.
Or even list it, as though it might the ingredients. Might be interesting to look at food packaging too, the nutritional labels and the information of how good/bad that food is for you might be interesting.
Then there's the delivery... I had considered looking at distributing this information on the packaging of the product, or when a customer might be about to purchase it. In particular, print based design. But then, Fred pointed something interesting out...
If my subject is sustainability, then I need to really take that into consideration. So, should this be a print based distribution, resulting in lots of paper and ink, or should it have an online presence, such as a blog (because, no way would I get my head round web designing stuff!), which is a really interesting way I could take it. But then...I would really like to focus on print....I guess I could combine the two, as if I was to deliver this as a blog, then that blog would need promoting...
Hard facts and figures are what's going to be key here. That's what's going to intrigue people to read more and find it interesting to read and hear about this kind of interesting that you wouldn't normally be provided with for an everyday household product.
Basically...
this has been our first real crit, once in which you should your developing work since before christmas, so the first of our FMP. The chance for us to discuss one current brief, so I chose to concentrate on my Stuff-O-Meter brief, as that's the only one that's actually underway!
I took in my initial ideas, shown on a separate post...
where I've done a lot of background research, such as the components of a hair dryer, where they might have come from etc and then I'd moved on to visuals. Not necessarily because I felt it was an appropriate time, but because I felt I needed some visuals to take to the crit, so I think I rushed before I was ready.
This resulting in me looking at produce stuff that I thought looked good, such as different hair styles and trying to make the information I'd gathered as nice and pretty as possible....but in fact was totally irrelevant and I'd cracked most of this brief nearer the beginning. Back then I was focussing more on the family tree and time line of a hair dryer, the components, what it's made from, where each of the components have come from around the globe, how many miles they have travelled, how harmful it is etc.
Or even list it, as though it might the ingredients. Might be interesting to look at food packaging too, the nutritional labels and the information of how good/bad that food is for you might be interesting.
Then there's the delivery... I had considered looking at distributing this information on the packaging of the product, or when a customer might be about to purchase it. In particular, print based design. But then, Fred pointed something interesting out...
If my subject is sustainability, then I need to really take that into consideration. So, should this be a print based distribution, resulting in lots of paper and ink, or should it have an online presence, such as a blog (because, no way would I get my head round web designing stuff!), which is a really interesting way I could take it. But then...I would really like to focus on print....I guess I could combine the two, as if I was to deliver this as a blog, then that blog would need promoting...
Hard facts and figures are what's going to be key here. That's what's going to intrigue people to read more and find it interesting to read and hear about this kind of interesting that you wouldn't normally be provided with for an everyday household product.
Toxic Design Studio
I like this work above, it kind of reminds me of my own Type Factory work I did for the last module...
I think it's worth while keeping a link to this site, as on it it has his CV and PDF of all of his work and they're beautiful. Some good inspiration and to get a good idea of the necessary information that might be applied.
Build, London
'Build' in London specializes mainly in design for print. Came across them whilst looking for inspiration for the Stuff-O-Meter brief. Still trying to find a way to document information in a graphically interesting way, focusing on wiring and roots kind of thing.
^
I like this typeface made out of vector images and electrical items. This could link with my hair dryer thing, I could maybe look at using the components of a hair dryer and creating a typeface with it, spelling out something that relates to the toic of making people aware of what actually goes into a hairdryer....
^
Logo for 'moodstream'
A simple and straight forward typeface, with slight alterations that make it oh so much more interesting!
^
Playstation
Screen printed design on 6 layers of plexi-glass, encased in custom acrylic box frame.
^
I like this typeface made out of vector images and electrical items. This could link with my hair dryer thing, I could maybe look at using the components of a hair dryer and creating a typeface with it, spelling out something that relates to the toic of making people aware of what actually goes into a hairdryer....
^
Logo for 'moodstream'
A simple and straight forward typeface, with slight alterations that make it oh so much more interesting!
^
Playstation
Screen printed design on 6 layers of plexi-glass, encased in custom acrylic box frame.
Tuesday, 10 February 2009
Marian Bantjes
Marian Bantjes, a Canadian graphic designer. I'm sorry that this post is so long but it could have been even longer, I've had to restrict myself! I love all of her work and wanted to put LOADS of it on my blog!
But to check out more of her work, go to her website > Marian Bantjes
I first came across her work in a book a bought a while ago called 'Data Flow', lots of information graphics. An area of design I've really begun to admire. But her work goes so much further than just info graphics, she's a dab hand at almost every aspect of graphic design.
She dips into looking at sustainable design and the kind of work that might relate to how I'm working with my FMP. In particular, the image shown below, her work without the use of ink. I don't think this was an intentional way of working sustainably, but I have made the link with my own work.
Another reason to why I'm looking at her work is that it's influencing a few decisions I'm making towards the 'Stuff-O-Meter' brief I'm trying to complete at the moment. Making a visual representation of a hair dryer's lifetime use of material resources from 'cradle to grave'. Especially the 'Influence Map' shown below, I'm currently trying to relate strands of hair, wires and roots to one another, and this diagram is exactly the kind of thing I'm looking at creating. But it's just making it all make sense and getting the message across without being too complicated.
Then there's the side of her work that's very type and layout based, something again that I'm really into.
I think this lady is definitely worth following and keeping an eye on!
^
This poster is for the design unit within the Academy for Educational Development, a DC-based international non-profit. It says “Design
Ignites Change” and is part of a series of posters that they do to promote the importance of design in development work.
This version of the poster has no printing, but is laser cut from white paper. Interesting to see an alteration to printing, as using inks has an effect on the environment. It looks better, but I guess this kind of thing depends on the context.
^
The poster for a four-part Live-in-Person version of an internet radio show “Design Matters.”
^
GDC/BC Annual Report 04
Printed on a full press sheet, with the AR on one side, and a poster by Rick Valicenti on the other (the guest speaker at the AGM), the AR folds to show part of each side. Chose 10 blackletter typefaces to print this report.
^
Influence Map
This is a map or diagram of all of Bantjes' significant artistic influences to date, her styles of working and materials.
^
To create one of a series of posters for the paper company, Stora Enso. This is quite complex. It contains two variable repeating patterns and a whole bunch of archival photos. It’s about time, families and preserving things for generations.
But to check out more of her work, go to her website > Marian Bantjes
I first came across her work in a book a bought a while ago called 'Data Flow', lots of information graphics. An area of design I've really begun to admire. But her work goes so much further than just info graphics, she's a dab hand at almost every aspect of graphic design.
She dips into looking at sustainable design and the kind of work that might relate to how I'm working with my FMP. In particular, the image shown below, her work without the use of ink. I don't think this was an intentional way of working sustainably, but I have made the link with my own work.
Another reason to why I'm looking at her work is that it's influencing a few decisions I'm making towards the 'Stuff-O-Meter' brief I'm trying to complete at the moment. Making a visual representation of a hair dryer's lifetime use of material resources from 'cradle to grave'. Especially the 'Influence Map' shown below, I'm currently trying to relate strands of hair, wires and roots to one another, and this diagram is exactly the kind of thing I'm looking at creating. But it's just making it all make sense and getting the message across without being too complicated.
Then there's the side of her work that's very type and layout based, something again that I'm really into.
I think this lady is definitely worth following and keeping an eye on!
^
This poster is for the design unit within the Academy for Educational Development, a DC-based international non-profit. It says “Design
Ignites Change” and is part of a series of posters that they do to promote the importance of design in development work.
This version of the poster has no printing, but is laser cut from white paper. Interesting to see an alteration to printing, as using inks has an effect on the environment. It looks better, but I guess this kind of thing depends on the context.
^
The poster for a four-part Live-in-Person version of an internet radio show “Design Matters.”
^
GDC/BC Annual Report 04
Printed on a full press sheet, with the AR on one side, and a poster by Rick Valicenti on the other (the guest speaker at the AGM), the AR folds to show part of each side. Chose 10 blackletter typefaces to print this report.
^
Influence Map
This is a map or diagram of all of Bantjes' significant artistic influences to date, her styles of working and materials.
^
To create one of a series of posters for the paper company, Stora Enso. This is quite complex. It contains two variable repeating patterns and a whole bunch of archival photos. It’s about time, families and preserving things for generations.
Monday, 9 February 2009
Yulia Brodskaya
Lots of paper! I love it!
Yulia Brodskaya is a freelance graphic designer based in London. Her work is really inspirational, so much time, effort and patience has gone into it.
Paper is good, is recyclable, something being sustainable can work with. So work like this, is something I should focus on looking at.
Airplot
I found this logo on the logodesignlove blog.
Another brief I'm working on, alongside the Stuff-O-Meter one, is to design an identity for the head of interior design's on-the-side sustainable design business, called Salvedge. So I'm currently keeping my eyes peeled for influential logo's, with a sustainable point to it.
This is a useful piece of work, as it shows the end design, but also shows how they got to this point through the development which is always interesting to see.
Another brief I'm working on, alongside the Stuff-O-Meter one, is to design an identity for the head of interior design's on-the-side sustainable design business, called Salvedge. So I'm currently keeping my eyes peeled for influential logo's, with a sustainable point to it.
This is a useful piece of work, as it shows the end design, but also shows how they got to this point through the development which is always interesting to see.
Sunday, 8 February 2009
Oded Ezer...cont.
"This 70x100 cm poster is a homage to Milton Glaser, whose famous I ❤ NY logo is one of the things that stuck into my mind forever. Glaser's design is simple and direct, and I felt it will be still recognisable even if I will make it more complicated" - Oded Ezer
Absolutely love this work! It's beautiful!
Saturday, 7 February 2009
Oded Ezer
In response to my first brief 'Stuff-O-Meter', and the life of a hair dryer, I've been looking a lot at the insides of a hair dryer, all the components and the history behind each of the individual little parts.
With this, I've then looked at producing visuals, in particular, hair styles, with all the individual pieces. It's not going so well. But this typeface produced by a guy called Oded Ezer, which is the famous Helvetica, has been produced in a similar way to the ways I'm looking at, but with different tools making up different parts to a letter form.
It works really well, its simple, yet effective. I think I'm going to re-look at the work I've already done from looking at this new found inspiration!
I'm not too sure what these 3D letterforms are made out of below, but Ezer is into science as well as design, which shows in his work which I like. There's a lot of thinking gone on behind it all.
Here's some more work from Oded Ezer's website
With this, I've then looked at producing visuals, in particular, hair styles, with all the individual pieces. It's not going so well. But this typeface produced by a guy called Oded Ezer, which is the famous Helvetica, has been produced in a similar way to the ways I'm looking at, but with different tools making up different parts to a letter form.
It works really well, its simple, yet effective. I think I'm going to re-look at the work I've already done from looking at this new found inspiration!
I'm not too sure what these 3D letterforms are made out of below, but Ezer is into science as well as design, which shows in his work which I like. There's a lot of thinking gone on behind it all.
Here's some more work from Oded Ezer's website
Thursday, 5 February 2009
Sustainable Typography T-Shirt
"Sustainable typography is the ultimate in resourceful letter forms. By only using the letters C and l we can abandon the vast barren wasteland of the other 24 letters of the alphabet...."
I found this typeface through the Letterbox blog. It's a new take to the 'ecofont' from the one I discovered previously!
It's clever and quirky. I like it!
I got a reply...
The other day I sent out an email to 5 different design companies across the country, who all work in a sustainable manner, with a few questions that might be able to help me along my way with the FMP.
So far I've only had one reply :( Better than nothing I guess but still, it wasn't like I'd sent loads of questions that would be a hassle to answer, only 5 short minutes! So I'm a bit annoyed that there was only the one.
Task today is to send it out again, to another 5 companies, maybe reconsidering the questions I'm asking.
Anyways, here are the answers I got from a guy called Neil at 'Face' in Harrogate.
1. Is it something you have always been aware of as a subject, or was there a life changing event that made you consider your environmental footprint?
Not always aware, market forces dictate, but we are not attempting to be a carbon neutral company. I think responsibility is key. We can all offset CO2 by planting trees but that just gives you the excuse to make more CO2 emissions.
2. What changes have you made to work in a sustainable manner?
Cycle to work (in summer – it is a 36 mile round trip), make sure computers are not left on standby, recycle, not print unneccessarily, but then we never have done.
3. Do you encourage your clients to use environmentally sensitive processes and materials whenever applicable to a design?
As much as we can do. Environmental perceptions against realities are often quite different. Many agencies have been using more environmentally friendly products for years but that doesn’t mean recycled. Some of our clients subscribe to wrap. http://www.wrap.org.uk/
4. Do you think it is important for the educational institutes to inform us about sustainable practice, making it a compulsory subject?
It is something we are working on at the moment with a number of clients. Research is mixed on the subject of whether students are that bothered. Some institutions are trying to use it as a USP
5. As a student who will be venturing out into the big wide world of design in a few months, do you think it is important that I have a good understanding of working sustainably?
I think it could be your USP and would apply more with some agencies than others but creativity will always be tops.
6. How might you define sustainable practice within graphic design?
not sure at the moment
7. Do you think graphic design can be sustainable?
Yes, without doubt, but it is about changing lifestyles of everyone.
8.Do you think there's anything else you think I need to consider, or have any helpful advice to help me along the way?
be yourself, be true to what you believe in and if it is about sustainability and you know a lot that counts for loads. Make sure you are the best you can be. Research your target audience, whether that be for getting a client or just getting a job.
Thank you very much for your time
Your welcome
What's useful with this questionnaire is that I can use it for my dissertation as well.
Fingers crossed I get some more response after I send some more out.
So far I've only had one reply :( Better than nothing I guess but still, it wasn't like I'd sent loads of questions that would be a hassle to answer, only 5 short minutes! So I'm a bit annoyed that there was only the one.
Task today is to send it out again, to another 5 companies, maybe reconsidering the questions I'm asking.
Anyways, here are the answers I got from a guy called Neil at 'Face' in Harrogate.
1. Is it something you have always been aware of as a subject, or was there a life changing event that made you consider your environmental footprint?
Not always aware, market forces dictate, but we are not attempting to be a carbon neutral company. I think responsibility is key. We can all offset CO2 by planting trees but that just gives you the excuse to make more CO2 emissions.
2. What changes have you made to work in a sustainable manner?
Cycle to work (in summer – it is a 36 mile round trip), make sure computers are not left on standby, recycle, not print unneccessarily, but then we never have done.
3. Do you encourage your clients to use environmentally sensitive processes and materials whenever applicable to a design?
As much as we can do. Environmental perceptions against realities are often quite different. Many agencies have been using more environmentally friendly products for years but that doesn’t mean recycled. Some of our clients subscribe to wrap. http://www.wrap.org.uk/
4. Do you think it is important for the educational institutes to inform us about sustainable practice, making it a compulsory subject?
It is something we are working on at the moment with a number of clients. Research is mixed on the subject of whether students are that bothered. Some institutions are trying to use it as a USP
5. As a student who will be venturing out into the big wide world of design in a few months, do you think it is important that I have a good understanding of working sustainably?
I think it could be your USP and would apply more with some agencies than others but creativity will always be tops.
6. How might you define sustainable practice within graphic design?
not sure at the moment
7. Do you think graphic design can be sustainable?
Yes, without doubt, but it is about changing lifestyles of everyone.
8.Do you think there's anything else you think I need to consider, or have any helpful advice to help me along the way?
be yourself, be true to what you believe in and if it is about sustainability and you know a lot that counts for loads. Make sure you are the best you can be. Research your target audience, whether that be for getting a client or just getting a job.
Thank you very much for your time
Your welcome
What's useful with this questionnaire is that I can use it for my dissertation as well.
Fingers crossed I get some more response after I send some more out.
Sunday, 1 February 2009
Chris Jordan
This is the work of American artist Chris Jordan, and the project's called 'Running The Numbers'.
A series of images that each portray a specific quantity of something.
Images representing huge quantities represent the figures in a clearer way to make the effects intended. Using hard facts that shock and make in impression by visually being able to see what the numbers might look like.
his project visually examines these vast and bizarre measures of our society. He hoped to raise some questions about the roles and responsibililties of the individual in a society that is increasingly enormous, incomprehensible, and overwhelming.
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Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the flow of a medium-sized river).
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Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.)
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Depicts one million plastic cups, the number used on airline flights in the US every six hours.
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Depicts 11,000 jet trails, equal to the number of commercial flights in the US every eight hours.
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Depicts 213,000 Vicodin pills, equal to the number of emergency room visits yearly in the US related to misuse or abuse of prescription pain killers.
Producing imagery based on hard facts, this is what people want to or need to know in order for it to make in impact. Learn from this Emma!
A series of images that each portray a specific quantity of something.
Images representing huge quantities represent the figures in a clearer way to make the effects intended. Using hard facts that shock and make in impression by visually being able to see what the numbers might look like.
his project visually examines these vast and bizarre measures of our society. He hoped to raise some questions about the roles and responsibililties of the individual in a society that is increasingly enormous, incomprehensible, and overwhelming.
^
Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the flow of a medium-sized river).
^
Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.)
^
Depicts one million plastic cups, the number used on airline flights in the US every six hours.
^
Depicts 11,000 jet trails, equal to the number of commercial flights in the US every eight hours.
^
Depicts 213,000 Vicodin pills, equal to the number of emergency room visits yearly in the US related to misuse or abuse of prescription pain killers.
Producing imagery based on hard facts, this is what people want to or need to know in order for it to make in impact. Learn from this Emma!
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