Frater

Here are a few screen shots to a short ad campaign for Oxfam, created by Frater.
To see the full moving ad, go to Frater's website, which also includes examples of how this was created and more information.

A viral designed to getting us living more ethically, telling the familiar story that human beings have a tendency to accumulate 'stuff' until we are overwhelmed with things we don't need.
Very simple way to tell the tale, the character starts off as a one man band, but quickly becomes weighted down by his growing mountain of instruments. This problem is then solved when he shares his instruments with others.







Such a simple method of delivery, but gets the message across perfectly and effectively. It just shows that by over complicating things it all becomes too much. But a simple and quirky way of communicating gets results every time.