Yulia Brodskaya

Lots of paper! I love it!
Yulia Brodskaya is a freelance graphic designer based in London. Her work is really inspirational, so much time, effort and patience has gone into it.
Paper is good, is recyclable, something being sustainable can work with. So work like this, is something I should focus on looking at.

Airplot

I found this logo on the logodesignlove blog.
Another brief I'm working on, alongside the Stuff-O-Meter one, is to design an identity for the head of interior design's on-the-side sustainable design business, called Salvedge. So I'm currently keeping my eyes peeled for influential logo's, with a sustainable point to it.

This is a useful piece of work, as it shows the end design, but also shows how they got to this point through the development which is always interesting to see.

Oded Ezer...cont.

"This 70x100 cm poster is a homage to Milton Glaser, whose famous I ❤ NY logo is one of the things that stuck into my mind forever. Glaser's design is simple and direct, and I felt it will be still recognisable even if I will make it more complicated" - Oded Ezer


Absolutely love this work! It's beautiful!

Oded Ezer

In response to my first brief 'Stuff-O-Meter', and the life of a hair dryer, I've been looking a lot at the insides of a hair dryer, all the components and the history behind each of the individual little parts.
With this, I've then looked at producing visuals, in particular, hair styles, with all the individual pieces. It's not going so well. But this typeface produced by a guy called Oded Ezer, which is the famous Helvetica, has been produced in a similar way to the ways I'm looking at, but with different tools making up different parts to a letter form.
It works really well, its simple, yet effective. I think I'm going to re-look at the work I've already done from looking at this new found inspiration!



I'm not too sure what these 3D letterforms are made out of below, but Ezer is into science as well as design, which shows in his work which I like. There's a lot of thinking gone on behind it all.



Here's some more work from Oded Ezer's website

Sustainable Typography T-Shirt

"Sustainable typography is the ultimate in resourceful letter forms. By only using the letters C and l we can abandon the vast barren wasteland of the other 24 letters of the alphabet...."

I found this typeface through the Letterbox blog. It's a new take to the 'ecofont' from the one I discovered previously!
It's clever and quirky. I like it!

I got a reply...

The other day I sent out an email to 5 different design companies across the country, who all work in a sustainable manner, with a few questions that might be able to help me along my way with the FMP.

So far I've only had one reply :( Better than nothing I guess but still, it wasn't like I'd sent loads of questions that would be a hassle to answer, only 5 short minutes! So I'm a bit annoyed that there was only the one.

Task today is to send it out again, to another 5 companies, maybe reconsidering the questions I'm asking.

Anyways, here are the answers I got from a guy called Neil at 'Face' in Harrogate.

1. Is it something you have always been aware of as a subject, or was there a life changing event that made you consider your environmental footprint?

Not always aware, market forces dictate, but we are not attempting to be a carbon neutral company. I think responsibility is key. We can all offset CO2 by planting trees but that just gives you the excuse to make more CO2 emissions.


2. What changes have you made to work in a sustainable manner?
Cycle to work (in summer – it is a 36 mile round trip), make sure computers are not left on standby, recycle, not print unneccessarily, but then we never have done.


3. Do you encourage your clients to use environmentally sensitive processes and materials whenever applicable to a design?
As much as we can do. Environmental perceptions against realities are often quite different. Many agencies have been using more environmentally friendly products for years but that doesn’t mean recycled. Some of our clients subscribe to wrap. http://www.wrap.org.uk/


4. Do you think it is important for the educational institutes to inform us about sustainable practice, making it a compulsory subject?
It is something we are working on at the moment with a number of clients. Research is mixed on the subject of whether students are that bothered. Some institutions are trying to use it as a USP


5. As a student who will be venturing out into the big wide world of design in a few months, do you think it is important that I have a good understanding of working sustainably?
I think it could be your USP and would apply more with some agencies than others but creativity will always be tops.


6. How might you define sustainable practice within graphic design?

not sure at the moment


7. Do you think graphic design can be sustainable?
Yes, without doubt, but it is about changing lifestyles of everyone.


8.Do you think there's anything else you think I need to consider, or have any helpful advice to help me along the way?
be yourself, be true to what you believe in and if it is about sustainability and you know a lot that counts for loads. Make sure you are the best you can be. Research your target audience, whether that be for getting a client or just getting a job.


Thank you very much for your time
Your welcome


What's useful with this questionnaire is that I can use it for my dissertation as well.
Fingers crossed I get some more response after I send some more out.

Chris Jordan

This is the work of American artist Chris Jordan, and the project's called 'Running The Numbers'.
A series of images that each portray a specific quantity of something.

Images representing huge quantities represent the figures in a clearer way to make the effects intended. Using hard facts that shock and make in impression by visually being able to see what the numbers might look like.
his project visually examines these vast and bizarre measures of our society. He hoped to raise some questions about the roles and responsibililties of the individual in a society that is increasingly enormous, incomprehensible, and overwhelming.



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Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the flow of a medium-sized river).



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Depicts 320,000 light bulbs, equal to the number of kilowatt hours of electricity wasted in the United States every minute from inefficient residential electricity usage (inefficient wiring, computers in sleep mode, etc.)




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Depicts one million plastic cups, the number used on airline flights in the US every six hours.



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Depicts 11,000 jet trails, equal to the number of commercial flights in the US every eight hours.




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Depicts 213,000 Vicodin pills, equal to the number of emergency room visits yearly in the US related to misuse or abuse of prescription pain killers.

Producing imagery based on hard facts, this is what people want to or need to know in order for it to make in impact. Learn from this Emma!